For competition, it differs for paid search campaigns in search engine marketing (SEM) and search engine optimization (SEO).

The search volume for keywords is measured by the average number of times that that keyword is search in a month over the past 12 months. However, on occasion you may discover a keyword that has a high search volume and low competition.

Often times, the more popular a search term, the more competition there are. Generally, keyword researchers want to target keywords that are searched by a big chunk of their target audience and at the same time keywords that have low competition. Whether you are setting up a paid search campaign or you are doing SEO for a web site, having an accurate keyword traffic estimator is crucial to picking the right keywords. Thus it is important to have the correct keyword search statistics. There is no reason to sell something over the internet if no one is searching for it there.

For Answer the Public, you can only use the broadest keywords such as ' hiring' or ' flights', whereas our tool can handle specific queries such as ' first sales hire'.Google search volume data is important no matter what your online business is. Find questions for a larger set of keywords.įinally, our tool is able to better handle a larger set of keywords / queries. Our tool is able to find a broad range of questions that are conceptually related-to, but do not contain, the focus keyword.įor example, for the query ' car insurance', our tool is able to find questions such as ' What does bumper to bumper not cover?' and ' When should you drop full coverage on your car?' which Answer the Public would not be able to identify.īecause our questions come directly from how Google, our questions are ordered in the priority that Google has determined for a given query, which is more accurate than the method that Answer the Public uses, which is to use pre-determined modifiers such as 'why', 'what', and 'how' and see what comes up in autocomplete, which may include infrequently searched queries.ģ. Find questions that do not include the focus keyword.īecause of how Answer the Public works, it is limited to questions that include the focus keyword. Practically speaking, this means that our tool is able to do 3 things better than Answer the Public:ġ. Technically speaking, Answer The Public uses Google's autocomplete functionality to extract questions whereas our tool uses Google's 'People Also Ask' box.

Word search tool google